Colour Scheme

In contrast to pop magazines, Indie magazines tend to use darker colours which convey a more serious tone in order to appeal to an older audience. This can range from ages twenty-five to thirty-five in some cases or fifteen to twenty-five in others if a magazine is focusing on a movement of music that may be specific to one age group in particular. For instance, "Q" is aimed at an audience of around twenty-five to thirty-five year olds who like various types of music whereas "NME" seems to aim for a younger audience of late teens to mid-twenties and focuses particularly on Indie/Emo/Rock music. Nevertheless, people younger than the intended audience may read the magazine if they like the type of music that is covered by it, or even to make them feel more important.

For my magazine, I have chosen to use the colours red, black, purple and white to give the magazine a serious look, with the purple and black dark to contrast with the bright red and white. Red, black and white are popular colours used for magazines such as "Q" and "NME" so the purple will add an extra dimension to my colour scheme. Red connotes action and energy, and is eye-catching to passing readers when they walk past magazines on shelves in shops. The purple is dark and therefore is different to the pale purples associated with magazines for young girls. It could also be used to represent rock music because it works well with the black.